The shaving industry has been known for having athletes promote their products.
Here is a famous advertisement for Braun with Jose Mourinho who is a famous soccer coach in Europe.
So companies like Braun and Gillette have established themselves in the “sports” arena in terms of promotion.
So now they’re targeting the music industry. First they plan to make new Braun Series 7 commercials with hip hop beats, and then perhaps have a famous musician sponsor their shavers.
The target market for electric shavers is huge, and no matter what kind of music you listen to, if you have a beard or facial hair, you still need to shave.
So this could be a new avenue for shaving businesses, to partner up with musicians. We haven’t really seen it happen yet, but who knows if it will.
Although this is still speculation, having a hip hop star in a new Braun shaving commercial does sound pretty cool.
And it’s probably a good marketing technique. Sure athletes have perhaps a bigger reach than rap and hip hop stars, but the music industry can greatly influence their followers. If a famous rock star would promote a Series 7 shaver, trust me lots of people would be buying them.
You can find more shaving information at http://www.electric-shaver-guide.com. For specifics on the Series 7 from Braun, check out this page: http://www.electric-shaver-guide.com/braun-series-7-video.html
For everything related to beards, visit this link: http://www.electric-shaver-guide.com/beard-trimmer.html